Google Analytics Tracking Code
If you are using the ITS Web CMS, you already have Google Analytics installed.
All fsu.edu websites should use the university Google Analytics code provided by ITS Web Services. Use the www.fsu.edu Google Analytics code to track your website analytics. Please request the code through the Service Desk and be sure to submit your Google email address so ITS Web Services can give you access to your analytics. Google emails, used to view analytics, should not be a personal email, they should be something like fsu.department@gmail.com.
Google Analytics Campaigns
This is very helpful strategy that you can test before your emails go out.
Start here:
https://www.linkedin.com/learning/google-analytics-essential-training-5/campaign-tracking (Sign In Required - see: https://its.fsu.edu/linkedinlearning)
We can make the urls using email alias.
- Create the info page you want people to visit
- Go to the URL builder and generate the long URL to track the clicks within the URL they click on. Google's URL Generator will help you build your campaign URL easily.
- Generate a long URL like -
http://faq.its.fsu.edu/Web-Services/Web-Sites-for-Individuals?utm_source=email_blast&utm_medium=email_banner&utm_term=webDAV&utm_content=linkInPage&utm_campaign=WebDAV - Using the FSU URLSS, http://fla.st/1jAizFg will be the email they will click on to go to the long URL above when clicking on text in your email.
To view your campaign results after sending the URL in your marketing media, go to Google Analytics > Acquisition > Campaigns and check the clicks. NOTE: Please allow up to 24 hours for your campaign to appear.
